When it comes to Finnish food, everyone knows Jalostaja. This family-owned brand has been making life simpler for generations with their easy and tasty ready-to-eat meals.
Drama Queen supports Jalostaja in everything from advertising to social media and brand development. In 2023, Drama Queen introduced the Ihanan tavallista arkea (Wonderfully ordinary everyday) marketing concept, celebrating the beauty of ordinary life – messy homes, dinner on the couch, and embracing life as it is. The concept also lands in Jalostaja’s social media channels, where Drama Queens’ queens serve relatable, feel-good content from nostalgic comfort foods to modern meal hacks.
Alongside the new concept, the brand look was also slightly refreshed – for example, by expanding the color palette and updating the typography. The refresh extended online too, with a brand-new, modern website for Jalostaja.
More Than Just Food – Jalostaja Para Team
You might know Jalostaja pea soup, but what about Jalostaja Para Team? As one of the most significant sponsorship programs supporting para athletes in Finland, it is an honour to help raise awareness of para athletes’ achievements, hard work and ordinary everyday life together with Jalostaja.
More drama? Go check A Day in a Wheelchair short documentary uncovering the everyday obstacles wheelchair users face.
Suomalainen Kirjakauppa
