Chef Lundén is a ready-to-eat favorite, known for its freshly made sandwiches, wraps, and filled baguettes. Found in almost every grocery store, these products make snacking easy and tasty.
In 2021, Drama Queen created the Maukkaudella valmistettu (Tastefully Made) marketing concept – a promise that every Chef Lundén product is handcrafted with fresh ingredients. This commitment to quality is at the heart of the brand, and Drama Queen brings the message to life through different advertising campaigns from new product launches to promotions of best-selling products.
Through the brand´s social media, Drama Queen captures Chef Lundén’s freshness with content that showcases its products in everyday moments, whether it’s a quick lunch on the go or a slowly enjoyed snack break.
Snack made in heaven
A perfect example of Chef Lundén’s dedication to quality is the Snack Made in Heaven campaign Drama Queen created in collaboration with Vaasan. This partnership brought together Vaasan’s beloved breads and Chef Lundén’s fresh fillings to create irresistible new snack options.
With a strong brand and a growing presence in grocery stores, Drama Queen keeps Chef Lundén’s story and recognition evolving – tastefully made with a hint of drama.
Airam Electric
