Karo Healthcare appoints Drama Queen as lead creative agency in the Nordics
Agency to drive brand building and integrated communications across key Karo brands in the Nordics.
Karo Healthcare, a leading European consumer healthcare company based in Stockholm, has selected Drama Queen as its lead creative agency in the Nordics following a competitive pitch process managed by Flock Associates. The appointment marks the beginning of a strategic partnership focused on strengthening Karo’s brand presence and accelerating growth in one of its core markets.
“We’re proud to begin this partnership with Karo Healthcare. At Drama Queen, we believe that creativity plays a crucial role in shaping how people connect with healthcare brands, and we’re excited to bring bold, insight-driven ideas to support Karo’s growth in the Nordics.”
Matias Mero, CEO of Drama Queen
“We are excited to start a corporation with Drama Queen for our Nordic Local brands to ensure a strategic and insight-led creative work, taking into account the local market specificities.”
Louise Rovsing, Head of Nordic Local Brands at Karo Healthcare
Drama Queen will lead the creative and strategic development of selected Karo brands across the region, collaborating closely with local teams and Karo’s global brand and marketing organisation. The remit includes fully integrated, through-the-line campaigns, ranging from brand platforms and content strategy to assets for product launches and retail activations.
The Nordic partnership will be coordinated from Drama Queen’s Helsinki, Turku and Stockholm offices, ensuring deep cultural insight and seamless execution across markets.
“We’re excited to welcome Drama Queen to our agency roster as our new Nordic creative partners. Their cultural insight and local expertise will be key to helping us stay close to our consumers, build stronger, more relevant brands, and deliver excellent creative work that truly resonates across the region."
Steve Binding, Head of Design and Creative at Karo Healthcare
This new collaboration builds on Karo Healthcare’s global strategy of working with a network of best-in-class global creative partners, aligning regional expertise with brand ambition.
Drama Queen will begin work immediately on a portfolio of Karo brands in the Nordic market, including Lactocare, Flux, Mabs, and Viruseptin.
”Full of anticipation to see Drama’s Queen unleash their first consumer and shopper-centric activations for our Nordic Brands and to further strengthen our local partnerships.”
Anna Hale, Chief Marketing Officer at Karo Healthcare
