Carlsberg Sweden is a leading beverage company with over 40 strong brands including well-known brands like Falcon, Pepsi, 1664, Guinness and Schweppes. And Carlsberg of course.
Drama Queen has been Carlsberg Sweden’s trusted creative partner since 2008, delivering point-of-sales materials, digital content, and brand support across Carlsberg’s portfolios. Over the years, our partnership has expanded, and a great example of where we make use of our on-trade experience, is in Carlsberg Magazine. Previously known as Range, this annual publication is designed for the people who bring Carlsberg’s brands to life – restaurants, bars, and venues. But it isn’t just a product catalog. It’s a playbook for the industry, packed with insights, expert advice, and practical solutions that help businesses stay ahead. Whether it is improving service, spotting new trends, or finding fresh inspiration, Carlsberg Magazine is created to add value long after the first read.
Drama Queen is responsible for the concept, visual design, and written content, turning the magazine into an engaging and valuable resource. With a deep understanding of the industry and a creative approach to storytelling, Drama Queen brings Carlsberg’s world to life – on every page, in every detail. The result? A magazine that doesn’t just inform, but inspires.
