Family-owned food company Lundén had a clear mission: to create a brand of ready-meals that have the quality and taste of Italian restaurants. That’s where Drama Queen stepped in and crafted Dennis a solid brand identity and full-scale launch campaign.
Launching a new food brand isn’t just about putting products on store shelves. It’s about creating a world that consumers want to be part of. That is why Lundén chose Drama Queen to build a compelling brand story and identity for Italian inspired Dennis.
“The brand’s core philosophy is: You only live once, eat well. This emphasizes Italian passion for good flavours and fresh ingredients”, says Oy Lundén Ab Jalostaja’s Commercial Director J-P Rautamaa.
Drama Queen compiled sharp marketing and social media strategies to ensure that Dennis has a solid base to build on. To support the launch, Drama Queen handled all aspects of communications and marketing including PR, digital presence as well as print and in-store materials.
Dennis is made for us who refuse to settle for anything less than a great taste. These delicious moments are communicated through engaging social media content, provided by both Drama Queen and hand-picked influencers.
Since 2020, Drama Queen has been working with Lundén brands including Jalostaja, Auran, and Chef Lundén. With premium ingredients and tasty flavors, Dennis is a perfect addition to the brand portfolio. Try it yourself – you’ll find Dennis products from the refrigerated section of Finnish K-group grocery stores.
