Earlier this year, Drama Queen launched the‘Where do you see yourself in 5 years?’ campaign for LäkarLeasing, a healthcare leader in Sweden and Norway. The campaign revolved around a simple yet powerful question, designed to inspire healthcare professionals to reflect on their future.
By encouraging them to consider where they see themselves in five years, the campaign highlighted three key advantages LäkarLeasing offers:
- Skills development: Healthcare professionals can combine studies with work, enhancing their professional growth.
- Work flexibility: The freedom to work anywhere in Sweden or Norway.
- Retirement planning: LäkarLeasing covers your future, encouraging long-term thinking with the playful twist: Where do you see yourself in 35 years?
The idea came to life through a series of short, creative videos designed to spark curiosity. In the first phase, we sparked interest around the key question. Then, we introduced an interactive quiz with simple questions about current preferences, subtly guiding healthcare professionals to reflect on their future goals. The quiz was designed to help them uncover what truly matters as they envision their future.
And the results? Massive reach! The campaign reached over half a million people across Sweden and Norway and boosted web traffic significantly. More than 200 people engaged with the quiz, and over 100 expressed interest in working with LäkarLeasing by filling out submission forms.
