Once upon a time, there was a hot summer – and oh boy, so delicious Keiju Sandwich Bar at the biggest festivals in Finland. Drama Queen created the concept, design, and stage for Keiju in the most tasteful way.
A bright yellow van rolled onto the fields of the hottest summer festivals. Music was playing, the crowds were vibing, and in the middle of it all, people were lining up for… sandwiches. Not just any sandwiches, but Keiju Sandwich Bar.
Drama Queen envisioned the festival concept with striking visuals and buzz around the taste. With delicious recipes developed by Foody Allen, Keiju Sandwich Bar served festivalgoers fresh and flavorful creations all summer.
With bold design, a clever concept, and food that made people smile, we helped our long-term client Keiju step out of the kitchen and into the spotlight. The brand’s visibility expanded from real life to social media – and back again. Keiju Sandwich Bar invited people to taste, share, and experience Keiju in a whole new light.
Hesburger
