As Auran’s creative partner since 2021, Drama Queen ensures that this household brand stays top of mind for a hungry audience. A long-term partnership like this means continuously refining creativity and challenging ourselves to find new ways to make Auran’s marketing even better.
The Finnish family-owned brand Auran is known for its beloved flavors of mayonnaises, mustards and sauces.
Auran’s “Just add” marketing concept – originally known as “Lisää vain” in Finnish – puts the brand at the center of every meal. This message is brought to life through multi-channel campaigns throughout the year. Whether it’s a summer barbecue or a Christmas celebration, Auran’s flavors complete every moment.
Managing Auran’s social media is about building a community of food lovers. With a social media strategy rooted in audience insights, Drama Queen creates delicious content for engaged audiences that turns to Auran for everyday flavor inspiration.
Also: A fresh new website brought Auran’s digital presence up to date. Go check it out!
