Scandinavian Outdoor, former Partiovaruste, was searching for a communications concept to tell their story as an outdoor life specialist. And to do it in a distinctive way.
Finnish outdoor retailer Scandinavian Outdoor has its roots deep in Finnish outdoor life. Scandinavian Outdoor has probably one of the most comprehensive collections of outdoor equipment when it comes to year-round activities from downhill skiing to summer hiking. The company is well-known in outdoor active sports circles, but in the eyes of ordinary citizens, the brand was still relatively unknown. But that was about to change.