Hand holding a phone with TikTok logo on it and a text that says "It's TikTok o'clock" on a pink background.

Not everyone should be on TikTok

Although TikTok is a great platform, it’s not for everyone. There are things to consider before deciding to start a TikTok for your brand. One common misconception about the platform is that it's limited to a younger audience and dance videos because it offers much more, with a diverse user base and a wide variety of content.

TikTok’s popularity skyrocketed globally in 2018 and it’s mostly known for short videos that are typically posted with trending music or sounds. A TikTok can be almost anything from memes to dance videos, to educational videos.  

We have done the research for you, and we got some tips on what you should think about before taking the step.For example, if your brand is from a very specific industry with a B2B target audience, you might want to invest in different ways to communicate. So here are key questions to ask yourself before jumping into the world of TikTok.

5 Things to consider before starting TikTok for your brand

  1. Is your desired audience on the platform?
  2. Are you ready to make creative content that stands out?
  3. What messages do you want to convey?
  4. Do you have time to create content and engage with your audience? Being active and engaging with your audience is crucial!
  5. Does TikTok align with your business goals?

Authenticity matters in competitive TikTok

So, you’ve decided that TikTok is the place to be. The next question you might have is: What should I do on the platform? Don’t worry, we got you.

The competition on ever-growing TikTok can get intense. You can go viral overnight with a video of cats, book recommendations or sharing your worst dating experience. Regardless of the fact that the recipe for a viral video remains a mystery, we can say that short videos with creative and unique twists are thriving on TikTok right now. 

On TikTok, you should be prepared to showcase your talents and stand out with your own expertise, insights and persona.

It might sound cheesy, but the way to succeed on TikTok is to believe in yourself. Embrace trends that show your brand’s authenticity and relatability. It's not just about being trustworthy; it's about entertaining your audience. Indeed, by combining authenticity and entertainment, you're sure to make a lasting impression.

It’s also good to remember that boosting on TikTok remains extremely cost-efficient. Be ready to boost your brand's content.

5 Tips for Making a Successful TikTok

  1. Jump on trends but add your own twist to it so it stands out from the crowd and remember to use trending sounds and hashtags.
  2. Give viewers a reason to comment
    — ask a question, seek ideas or opinions on a matter.
  3. Find your niche and share your expertise.
  4. Be active and consistent.
  5. Show people, knowledge and offer unique information.

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