Could sound be the new black in advertising? For Ruka-Kuusamo’s summer campaign it sure was. Thus, a handful of quirkiness was needed alongside traditional methods. You see, Kuusamo area holds a treasure trove of beautiful places with rather dirty and funny names. So, who would NOT want to hear what does Kusipuro (Pee Stream), Pierusuo (Fart Swamp) or Kiimakangas (Horny Cloth Forest) sound like?
There, we’ve got your attention.