Drama Queen recognised for the Chuck Norris phenomenon

Drama Queen’s Chuck Norris campaign for Hesburger has been selected as an FAB Awards finalist in the “Effectiveness – Social Media” category. This means that a Silver Award is guaranteed, with good chances for a Gold or a Best-in-Show Award.

The arrival of Chuck Norris in Finland as part of Hesburger’s marketing campaign in early 2018 attracted enormous attention – both in the traditional media and on social media. Drama Queen’s Earned Media Roundhouse Kick case focuses on the effectiveness and results of the earned media brought by the phenomenon.

“Our Hesburger application won Gold at the FAB Awards a couple of years go. It’s fantastic that we will win at least Silver again. The FAB Awards is a prestigious, highly appreciated competition, with participation from all well-known food and beverage brands,” says Matias Mero, Creative Director at Drama Queen.

The FAB Awards is an international marketing communication competition focusing on food and beverage industry brands. In 2019, the competition will be organised for the 21st time, with entries from all major advertising agency chains and numerous independent agencies from more than 60 countries.

The FAB Awards Gala will be held on 22 May 2019 at the Hurlingham Club in London.

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